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Why ecology matters in productions?

Environmental impact of films and movies

We are living in an age of transition; the amount of fossil fuel resources is rapidly decreasing. This means we need to be very efficient with what we still use, but it also creates new opportunities to look for effective alternatives.

A recent report from the Sustainable Production Alliance found that big-budget feature films can have a carbon footprint of over 3,000 metric tons each, equal to more than 7 million miles driven by a regular car.

“To sequester that much, you’d have to plant something like 55,000 trees and have them grow for ten years,” the president of Green Spark Group and founder of the Sustainable Production Alliance, Zena Harris, explains.

The British Film Institute’s 2020 Analysis came to similar conclusions, stating that it would take a 3,709-acre forest a year to absorb the carbon emissions from am average blockbuster. Transportation is the largest source of carbon emissions in any significant production, followed by electricity and gas use. Companies like Amazon Studios, Disney, Netflix, and Sony Pictures Entertainment are part of the Sustainable Production Alliance. Like many others, these companies are taking steps to cut back on travel by using different technologies.

environmental impact of films

Let's green it in post:

  1. Data centers and CPU services are known for their energy consumption, and when they adopt ecological practices, they help reduce the carbon emissions associated with their operations, just like Aura Computing.
  2. VFX allows filmmakers to create realistic-looking sets and locations without physically traveling to those places. This eliminates the need for transportation, reducing the carbon footprint of moving equipment, crew, and actors to distant sites.
  3. Green screen (chroma key) technology enables filmmakers to shoot scenes against a green backdrop and later replace them with computer-generated backgrounds. This eliminates the need to build physical sets.
  4. VFX teams can work remotely, reducing the need for travel to a centralized location for post-production work. This means artists and technicians from around the world can collaborate without physically being in the same place, thereby reducing travel-related emissions.
  5. Advancements in virtual production techniques, such as LED walls and real-time rendering, allow filmmakers to create entire environments in a studio. This minimizes the need for travel to various locations for shooting.

Choosing an ecological rendering service

As a production company, you may already know the increasing importance of sustainability and environmental responsibility. Therefore, when seeking a rendering service for your projects, you might strongly be inclined to choose an ecological benefit. Here are six compelling reasons why you should consider such a service:

  1. Environmental impact
  2. Corporate social responsibility (CSR)
  3. Cost savings in the long run
  4. Reputation and brand image
  5. Strict environmental regulations
  6. Access to Green Certifications

In conclusion, choosing an ecological rendering service can align with your company’s values, responsibilities, and long-term goals. It minimizes your environmental impact, reduces costs, enhances your reputation, and complies with evolving environmental regulations.

By selecting an ecological rendering service like Aura Computing, you’re contributing to a more sustainable future and positioning your production company as a responsible and forward-thinking industry leader.

ecological rendering service

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